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We exist because the old way of hiring does not fit how modern teams work.
EmbedPeople was founded to give growing European companies access to serious professional talent, without the overhead, risk, and complexity of traditional employment.
Why we built this
To make it genuinely easy for European organisations to build great teams, regardless of geography.
We believe the best person for your team might not be in your city, or even your country. And that should not be a problem.
We are not a marketplace. We are not a platform. We are a company with a small, focused team that takes a hands-on approach to every placement.
The people behind EmbedPeople
We are a small, senior team operating across the Netherlands and South Africa. Everyone involved has direct experience with international hiring, remote team management, and the South African professional landscape. We are deliberately small. Every client gets our direct attention.
Gino Peters
Co-founder
Gino saw the opportunity before most people did. Running his own Employer of Record business, he had a front-row seat to the growing demand from European companies looking to hire internationally, and the frustration they faced doing it alone. He noticed that EOR solves the legal problem but leaves companies stranded on everything else: finding the right person, vetting them, and making the placement work. That gap became EmbedPeople. Gino brings hands-on experience in international employment infrastructure, cross-border business operations, and the commercial instinct to build something that actually serves a market need. He co-founded EmbedPeople to offer European companies the complete solution they were asking for.
Roel Benedict
Co-founder
Roel has spent the past decade working at the intersection of IT strategy, business operations, and international team building. With experience leading technology and security functions within Dutch healthcare organisations, he understands what European companies actually need when they bring someone into their team: not just skills on paper, but someone who integrates, communicates, and delivers. He co-founded EmbedPeople to create a simpler, lower-risk way for European companies to access the senior talent they need to grow.
The principles that guide us
Honesty over hype
We will tell you if our model is not right for your situation. There is no point in placing someone who is not going to succeed.
Long-term over transactional
The best outcome for both sides is a placement that works for years. We are structured around that goal.
Quality over volume
We work with a limited number of clients at any time. Each placement gets our full attention.
Simplicity in every interaction
No unnecessary complexity. Clear communication, straightforward pricing, and a process that respects your time.
Want to work with us?
We're always looking to connect with great companies and great talent.