Marketing & Growth
Copywriter
A copywriter who crafts compelling copy across web, ads, email, and long-form content.
About this role
A copywriter who makes your message clear, compelling, and conversion-ready. Writes the words that sell your product, explain your value, and move people to act. Website copy, ad copy, email copy, sales decks, product descriptions: whatever your business needs to say, they say it better.
Your embedded copywriter writes website and landing page copy optimised for conversion, creates ad copy for paid campaigns, writes email sequences and newsletters, develops sales collateral and product messaging, and maintains brand voice consistency across all written materials.
Typical Profile
3-6 years of professional copywriting experience
Strong portfolio demonstrating web, email, and ad copy
Understanding of conversion copywriting principles
SEO copywriting skills
Ability to adapt voice and tone for different audiences and platforms
Experience in B2B or B2C contexts (depending on your market)
Exceptional English writing skills (grammar, style, clarity)
Key Skills & Tools
Why South African talent excels in this role
English is the language of business and media in South Africa, and the country has a world-class advertising industry that has trained generations of sharp, creative writers. South African copywriters write in a style that resonates naturally with European and international audiences, without the cultural translation issues that can arise with writers from markets where English is a second language.
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